Cost desk

What does an empty marketing seat actually cost?

Add advertising, internal hours, interviews and lost output. Then compare that number with a 6% introductory placement fee on the salary you enter.

AdvertisingPaid listings, boosts and sourcing media.

Internal timeHR, hiring-manager and interview hours.

Vacancy exposureLost output while the seat stays empty.

DMRA comparisonIntroductory 6% fee on the first three hires.

Inputs

What does this vacancy cost to fill yourself?

Country / market Digital marketing role Seniority Annual base salary

Currency: GBP Expected time to hireCalendar days from opening the vacancy to accepted offer. Job advertising / board spend

HR / recruitment hoursPosting, sourcing, CV review, calls, scheduling and administration. Hiring manager hoursBriefing, shortlist review, feedback, approvals and offer work outside interviews. Candidate interviews People per interview Minutes per interview HR / recruiter hourly cost

Hiring manager hourly cost

Vacancy productivity impact

50%

Default is 50% of salary-equivalent output rather than assuming the vacancy costs 100% of the missing employee's output.

Live comparison

Your estimated hiring cost

Estimated in-house hiring exposure£0Direct recruitment cost plus the adjustable productivity impact while the role remains vacant.

Direct recruitment cost£0

Vacancy exposure£0

Expected hiring period38 days

Annual salary entered£60,000

Introductory rate — each of your first 3 hires

Recruit through DMRA

£3,600

Placement fee6% of annual salary

25% campaign deposit£900

75% on successful placement£2,700

Replacement coverUp to 2 placements

One intended hire per vacancy form. The introductory 6% rate applies separately to each of the employer's first three successful hires.

Estimated difference in favour of DMRA£0

Turn the estimate into a search

Register this vacancy with DMRA.

Your calculator result travels with this vacancy, so we can see the role, salary, market and commercial comparison without making you repeat the exercise.

Annual salary£60,000

DMRA fee£3,600

Campaign deposit£900

Balance on placement£2,700

Legal company / organisation nameCompany registration number

Company websiteContact person

Work emailPhone / WhatsApp

Job title / vacancyInternal position number

Role categoryEmployment type

Working modelLocation / jurisdiction

Salary / budget Position description Must-have skills I understand the introductory 6% placement fee applies to each of the first three successful hires, with a 25% campaign deposit before sourcing begins.

How the estimate is built

Direct cost is advertising, plus HR hours × HR rate, hiring-manager hours × manager rate, and interview hours × the midpoint of those rates.

Vacancy exposure is annual salary × (days vacant ÷ 365) × the productivity slider. The default slider is 50%, not a full salary write-off, because an empty seat rarely costs exactly one person’s output.

The DMRA comparison is 6% of the salary you typed, with 25% of that fee as a campaign deposit and 75% due on placement.

Fees, in plain language

The first three successful hires from an employer can use the introductory 6% rate. After that, standard 10% terms apply unless we agree otherwise in writing.

One vacancy form is still one intended hire. A second person — even with the same title — needs a second form, deposit and campaign.

Replacement cover is up to two placements, subject to the agreement. The calculator is an estimate, not an invoice.